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On the Conflict and Tensions That Move Our Brands Forward

My favorite piece of fiction of all time is Frank Herbert’s, Dune. I love the depth of the lore, the commentary on politics; religion;...

On the Need for Story-Driven Brands to Have Strong Beginnings

I think the first lines of a book are incredibly important. A well crafted opening is like opening the door to a dinner party and getting...

Story-Driven Marketing & PR Starts with Knowing How to Map a Story

A lot of people talk about tracing their life through music. I trace mine through the stories I was told. Some of my earliest memories...

Your Story Can Start with Intent, but at Some Point, You’ve Gotta' Put Words on the Page

Stories are funny things. They live in our minds long before they're shared. But at some point, you've gotta' put words on the page.

Once Upon A Time: Why Good Storytelling Should Drive Your Marketing & Public Relations

As my birthdays pile up, the list of things I really believe to be true without hesitation grows smaller. Perhaps that is wisdom. Perhaps...

Brand Development Is the Most Important Business Term That You Don’t Understand

Brand Development is the most important term that no one really understands, but it has a huge impact on how successful you are.

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The Importance of Lightning Bugs to Building Your Brand

Show up at the right bush, with the right burst of light, to the right bug, and you're going to have the chance at making some magic.

Why You Should Foster a Cohesive Brand on Social Media

The story of what makes your organization authentic is what sets you apart. Enter social media.

The Internet Comes-of-Age; What it Means for Us

In a crisis, we turn to dependable things that already exist and adapt them to solve new problems. For COVID-19, we turned to the internet.